Do you think we will ever get “In-store” metrics even close to online?

Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors…

Attention, Shoppers: Store Is Tracking Your Cell

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What is the most important step in the sale process?

Answer by Greg Longmuir:

Good answers in here, there are however some very scary ones too. Qualifying is no doubt the most important. Here is why, in any industry, retail or B2B you must set yourself in some way apart from your competitor. This can only be done if you know WHY they need or want your product or service. If a client seeks you then you know they have a need or are unhappy with the current business or provider and will capitalize on it by asking questions like "what don't you like about ???" or "what made you decide to ???" you get the point. Without qualifying you may be spewing facts and figures that the client/customer has no interest in and all of a sudden it starts to sound like the teacher in the Charlie Brown cartoons, waa waa waa! Without qualifying you may never get to the need, want, solution the client needs. Without qualifying you would not know that you need to address the concerns of the CIO and how it may affect his IT dept, or the CFO and if he/she will set up a new account or use the same one because it is easier. The CEO wants a bottom line and so on. So proper qualifying not only lets the client/customer close themselves but you have the ability to set yourself apart from the other 5 salespeople that are waiting out in the lobby. I also want to add that qualifying makes the client feel that you have their best interest at heart and you care. Customers don't care how much you know until they know how much you care!

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My comment on an answer to What is the best SUV out there for under $30,000?

My comment on an answer to What is the best SUV out there for under $30,000? :

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If my Google search results reveal both a paid advertiser link and a “regular” search link to my desired destination, which should I clic…

Answer by Greg Longmuir:

I have come across this several times with clients, if you use the Google ad preview tool Ad Preview and Diagnosis it will show you results without cost or skewing any analytics. it is mostly for paid ads and will not take into account your search history. You can set it by region, state or local so you will see how your ad appears and see what competitors are running also in other markets. I do recommend that you have a seperate landing pages for PPC and organic.

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What can someone do to take themselves off ripoff report and why does the site rank so high in search engines?

Answer by Greg Longmuir:

ROR ranks well not only because it has trust but it is user generated content that is updating by the minute. This is the holy grail of relevancy, if you think about all the content on that site it has to be relevant to much of the search world. Since a "Brand" keyword is less than vital but considered "Relevant" in search engines it ranks high. So think about how Google may interpret a search result, ROR is primarily brand names, so this makes it Relevant, slightly relevant and Useful. 3 of the 5 or 6 classifications I feel search engines follow. There are ways to overcome these posts but it requires committing a dedicated program and seeing it through.

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How do I stop someone from harming my online reputation?

Answer by Greg Longmuir:

This is tricky, but not uncommon. Most times negative reviews or comments are done anonymously or on a site where the actual poster is hidden with a user name. In this case, it appears more like harassment, which you do not need a lawyer to go to a court and file an order of protection ( if you feel this person has demonstrated an escalation in attacks and fear for your safety). No one wants an order of protection on their record!!! You can also sue him yourself for free. I am not a lawyer but sure seems like I would be upset. The next thing is to contact Google and the other engines and report this person or posts as negative SEO. Can you use webmaster tools to disavow the links? Next you may want to start a reputation recovery program to start the process so when it does stop and loses value in search the effort you put in will rise like rice in the rankings. Can you contact the owners of those blogs and explain the situation and ask simply to unlink? If you can give me examples and point me in the direction I can give a more detailed overview. Greg

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Some really good info here from the Moz Blog, Link Building Survey 2013 – The Results INFOGRAPHIC] How will this help you convince, expl…

Trying to explain link building to potential clients or even a superior can sometimes be like trying to nail Jello to a tree. Especially if they don’t understand the internet as a marketing medium, maybe they just know that they “need to be there” but grasping SEO is a whole other language. Will this help you?

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