Category Archives: Marketing

Content Marketing

Some good info here if you are a small business owner or marketer. Sujan brings up some important points. Content marketing is essential to business success in every industry. But although content marketing has been the reigning paradigm for years … Continue reading

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6 Ways to Reduce Wasted #AdWords Spend

This is a pretty interesting article, what really surprises me are the comments afterwards. How is it so many people still don”t know about the Modified Broad Match? Read on and learn a thing or two about how many firms … Continue reading

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Let’s Use Data Not Just to Target Ads but to Make Ads Better | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

The booming data and ad-tech industry has marketers focused on showing their ads to the people they consider their targets. But with the growth of automated ad buying, creative execution is sometimes overlooked in favor of standardized efficiency. So, while … Continue reading

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Content Curation Tactics – 10 Embeddable Media Sources to Add Rich Visual & Social Content to Your Blog

Content Curation Tactics – 10 Embeddable Media Sources to Add Rich Visual & Social Content to Your Blog.

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What are your complaints / problems you face with a marketing agency you hired?

What are your complaints / problems you face with a marketing agency you hired?What are your complaints / problems you face with a marketing agency you hired?Link to Questions, Topics, Blogs and PeopleIf your company has hired any kind of … Continue reading

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Do you think we will ever get “In-store” metrics even close to online?

Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors… Attention, Shoppers: Store Is Tracking Your Cell http://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html?smid=go-share

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What is the best way to advertise for new customers in a small business with little funding?

Answer by Greg Longmuir: It really depends on the business, retail product vs service. Is it online or offline? We are all used to the tools provided to gain new customers but even Facebook costs money to get those people … Continue reading

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