Author Archives: Greg_Longmuir

About Greg_Longmuir

20 years as a Sales Management Executive, Digital Marketing and Sales Director , Call Center Director and Reputation Management Professional. _______________________________________________________________ 12 years as Director of Digital Marketing and Sales for the largest mattress retailer with over 1000 showrooms in 15 state DMA's. Sleepy's the Mattress Professionals, 1800mattress.com, mattress.com, sleep.com and Sleepworksny.com _______________________________________________________________ Specialties Digital Marketing - Reputation management- Online Marketing - SEO/SEM - Sales Management Revenue Generation - Profit Building - Contract Negotiations - Competitive Analysis - Public Relations Policy Development -Media Buying - Call Center Operations -Mobile Marketing - Customer Insights - E-Commerce, Google Tools, Social Media, Mobile and the list goes on..

Content Marketing

Some good info here if you are a small business owner or marketer. Sujan brings up some important points. Content marketing is essential to business success in every industry. But although content marketing has been the reigning paradigm for years … Continue reading

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6 Ways to Reduce Wasted #AdWords Spend

This is a pretty interesting article, what really surprises me are the comments afterwards. How is it so many people still don”t know about the Modified Broad Match? Read on and learn a thing or two about how many firms … Continue reading

Posted in Advertising, Google trends, Marketing, Search media | Tagged , , | Leave a comment

Let’s Use Data Not Just to Target Ads but to Make Ads Better | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

The booming data and ad-tech industry has marketers focused on showing their ads to the people they consider their targets. But with the growth of automated ad buying, creative execution is sometimes overlooked in favor of standardized efficiency. So, while … Continue reading

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Language of Facebook: Women talk about shopping, men curse | Technically Incorrect – CNET News

Language of Facebook: Women talk about shopping, men curse | Technically Incorrect – CNET News.

Posted in Social Media | Leave a comment

Content Curation Tactics – 10 Embeddable Media Sources to Add Rich Visual & Social Content to Your Blog

Content Curation Tactics – 10 Embeddable Media Sources to Add Rich Visual & Social Content to Your Blog.

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MediaPost Publications Multiscreen TV-Tablet Viewing Soars 09/17/2012

More evidence grows over multitasking multiscreen viewing. Almost two-thirds of tablet owners — 63% — watch TV while using their tablets, per a study from GfK MRI.   The research says this is significantly more than any other activity done … Continue reading

Posted in Banner ads, Mobile Marketing, Social Media | Tagged , , | Leave a comment

What are your complaints / problems you face with a marketing agency you hired?

What are your complaints / problems you face with a marketing agency you hired?What are your complaints / problems you face with a marketing agency you hired?Link to Questions, Topics, Blogs and PeopleIf your company has hired any kind of … Continue reading

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