Some good info here if you are a small business owner or marketer. Sujan brings up some important points.
Content marketing is essential to business success in every industry. But although content marketing has been the reigning paradigm for years now, many business owners – and even many marketers – still aren’t sure how to develop or implement an effective content marketing strategy.
Read his article here http://www.forbes.com/sites/sujanpatel/2015/11/04/how-to-start-investing-in-content-marketing-for-small-business/
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About Greg_Longmuir
20 years as a Sales Management Executive, Digital Marketing and Sales Director , Call Center Director and Reputation Management Professional.
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12 years as Director of Digital Marketing and Sales for the largest mattress retailer with over 1000 showrooms in 15 state DMA's.
Sleepy's the Mattress Professionals, 1800mattress.com, mattress.com, sleep.com and Sleepworksny.com
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Specialties
Digital Marketing - Reputation management- Online Marketing - SEO/SEM - Sales Management
Revenue Generation - Profit Building - Contract Negotiations - Competitive Analysis - Public Relations
Policy Development -Media Buying - Call Center Operations -Mobile Marketing - Customer Insights -
E-Commerce, Google Tools, Social Media, Mobile and the list goes on..