MediaPost Publications Multiscreen TV-Tablet Viewing Soars 09/17/2012

More evidence grows over multitasking multiscreen viewing. Almost two-thirds of tablet owners — 63% — watch TV while using their tablets, per a study from GfK MRI.

 

The research says this is significantly more than any other activity done concurrently with tablet usage. Overall, 41% of tablet owners’ total TV viewing time comes from this type of two-screen viewing.

 

 

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About Greg_Longmuir

20 years as a Sales Management Executive, Digital Marketing and Sales Director , Call Center Director and Reputation Management Professional. _______________________________________________________________ 12 years as Director of Digital Marketing and Sales for the largest mattress retailer with over 1000 showrooms in 15 state DMA's. Sleepy's the Mattress Professionals, 1800mattress.com, mattress.com, sleep.com and Sleepworksny.com _______________________________________________________________ Specialties Digital Marketing - Reputation management- Online Marketing - SEO/SEM - Sales Management Revenue Generation - Profit Building - Contract Negotiations - Competitive Analysis - Public Relations Policy Development -Media Buying - Call Center Operations -Mobile Marketing - Customer Insights - E-Commerce, Google Tools, Social Media, Mobile and the list goes on..
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