What is the best way to advertise for new customers in a small business with little funding?

Answer by Greg Longmuir:

It really depends on the business, retail product vs service. Is it online or offline? We are all used to the tools provided to gain new customers but even Facebook costs money to get those people to like, then, you have to keep them interested. Just because you get 1,000 likes doesn’t mean they are going to follow or produce an ROI for life. One thing that does get branding and customers inexpensively is Guerrilla marketing! Cheap and inexpensive and only costs time. I have hung flyers in 100s of supermarkets (each one has a poster board and works) Diners, Gas stations and any other place that accepts advertising for free. Flyers on cars in parking lots, spoken to superintendents of apartment bldgs to distribute my flyer and paid a small % for the lead should they purchase. After some time you will get eyes on your brand and will be recognized when you add a little funding to advertising. Getting customers you already have to recommend is huge, offer something for forwarding your email to friends and family. If you are a service business just adjust the targets and get written endorsements from clients and use them in your portfolio. Back all this up with a blog or page with expert or great information to establish credibility. Just a few with virtually no money. As marketers we must always remember it does not always take a big budget but just hard work and effort.

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About Greg_Longmuir

20 years as a Sales Management Executive, Digital Marketing and Sales Director , Call Center Director and Reputation Management Professional. _______________________________________________________________ 12 years as Director of Digital Marketing and Sales for the largest mattress retailer with over 1000 showrooms in 15 state DMA's. Sleepy's the Mattress Professionals, 1800mattress.com, mattress.com, sleep.com and Sleepworksny.com _______________________________________________________________ Specialties Digital Marketing - Reputation management- Online Marketing - SEO/SEM - Sales Management Revenue Generation - Profit Building - Contract Negotiations - Competitive Analysis - Public Relations Policy Development -Media Buying - Call Center Operations -Mobile Marketing - Customer Insights - E-Commerce, Google Tools, Social Media, Mobile and the list goes on..
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