Annual RedPlum® Purse String Study Reveals Shopper Insights PR Newswire
LIVONIA, Mich., Sept. 4, 2012 Valassis (NYSE: VCI), one of the nation’s leading media and marketing services companies, announced today results of its Fifth Annual RedPlum® Purse String Study that indicates consumers’ proficiency in seeking deals is saving them both time and money. They are also becoming more social in their savings and those who share deals, save more.
Overall, 62% spend up to two hours weekly seeking out savings and save up to $30 each week using coupons. But there was an 18% increase this year vs. last year in those spending less than one hour looking for coupons, deals and savings from all sources, yet the average savings dollars remained consistent.
“These findings indicate that consumers are still very interested in savings and have developed a forever frugal mindset,” said Lisa Reynolds, Valassis Vice President of Consumer Engagement. “They have become so accustomed to searching for value that these deal-seeking behaviors have become second nature to them. They clearly value the dollar as well as their time.”
It’s all About Sharing and Becoming Social … Read more here