Study Shows Consumers are More Efficient Than Ever Seeking Deals and Reaping Savings

  Annual RedPlum® Purse String Study Reveals Shopper Insights PR Newswire

LIVONIA, Mich., Sept. 4, 2012  Valassis (NYSE: VCI), one of the nation’s leading media and marketing services companies, announced today results of its Fifth Annual RedPlum® Purse String Study that indicates consumers’ proficiency in seeking deals is saving them both time and money. They are also becoming more social in their savings and those who share deals, save more.

Overall, 62% spend up to two hours weekly seeking out savings and save up to $30 each week using coupons.  But there was an 18% increase this year vs. last year in those spending less than one hour looking for coupons, deals and savings from all sources, yet the average savings dollars remained consistent. 

“These findings indicate that consumers are still very interested in savings and have developed a forever frugal mindset,” said Lisa Reynolds, Valassis Vice President of Consumer Engagement. “They have become so accustomed to searching for value that these deal-seeking behaviors have become second nature to them. They clearly value the dollar as well as their time.”

It’s all About Sharing and Becoming Social …  Read more here

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About Greg_Longmuir

20 years as a Sales Management Executive, Digital Marketing and Sales Director , Call Center Director and Reputation Management Professional. _______________________________________________________________ 12 years as Director of Digital Marketing and Sales for the largest mattress retailer with over 1000 showrooms in 15 state DMA's. Sleepy's the Mattress Professionals, 1800mattress.com, mattress.com, sleep.com and Sleepworksny.com _______________________________________________________________ Specialties Digital Marketing - Reputation management- Online Marketing - SEO/SEM - Sales Management Revenue Generation - Profit Building - Contract Negotiations - Competitive Analysis - Public Relations Policy Development -Media Buying - Call Center Operations -Mobile Marketing - Customer Insights - E-Commerce, Google Tools, Social Media, Mobile and the list goes on..
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