6 Ways to Reduce Wasted #AdWords Spend

This is a pretty interesting article, what really surprises me are the comments afterwards. How is it so many people still don”t know about the Modified Broad Match? Read on and learn a thing or two about how many firms are wasting money in AdWords

6 Ways to Reduce Wasted AdWords Spend.

Posted in Marketing | Leave a comment

Let’s Use Data Not Just to Target Ads but to Make Ads Better | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

The booming data and ad-tech industry has marketers focused on showing their ads to the people they consider their targets. But with the growth of automated ad buying, creative execution is sometimes overlooked in favor of standardized efficiency. So, while ads get to the right consumers, many of them are neither memorable nor engaging.

To show consumers the most valuable or rewarding or entertaining creative executions possible, marketers now need to take advantage of data there too.

via Let's Use Data Not Just to Target Ads but to Make Ads Better | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

Posted in Marketing | Leave a comment

Language of Facebook: Women talk about shopping, men curse | Technically Incorrect – CNET News

Language of Facebook: Women talk about shopping, men curse | Technically Incorrect – CNET News.

Posted in Social Media | Leave a comment

Content Curation Tactics – 10 Embeddable Media Sources to Add Rich Visual & Social Content to Your Blog

Content Curation Tactics – 10 Embeddable Media Sources to Add Rich Visual & Social Content to Your Blog.

Posted in Marketing | Leave a comment

MediaPost Publications Multiscreen TV-Tablet Viewing Soars 09/17/2012

More evidence grows over multitasking multiscreen viewing. Almost two-thirds of tablet owners — 63% — watch TV while using their tablets, per a study from GfK MRI.

 

The research says this is significantly more than any other activity done concurrently with tablet usage. Overall, 41% of tablet owners’ total TV viewing time comes from this type of two-screen viewing.

 

 

Posted in Banner ads, Mobile Marketing, Social Media | Tagged , , | Leave a comment

What are your complaints / problems you face with a marketing agency you hired?

What are your complaints / problems you face with a marketing agency you hired?
What are your complaints / problems you face with a marketing agency you hired?
Link to Questions, Topics, Blogs and People
If your company has hired any kind of marketing agency for any kind of marketing (traditional, social, digital,etc.), what are the day-to-day and/or big complaints you have with the agency?

Answer by Greg Longmuir:

To answer your question, one of my complaints is that agencies tend to spend a lot on test campaigns that garner very little return. For some reason it always seemed to cost big money. Until I learned their business and we worked together. Below is a recommendation, hope it helps.
 
There are some fine agencies out there, I can't help but say anything that is not managed well becomes a runaway train. Yes you can say that agencies have a "opposite end of the spectrum" model, after all, you are looking for high ROI and a the lowest cost of engaging customers. They are in the business of making money but also to perform. The secret here is to manage the agency, teach them YOUR business and learn THEIRS so they can become partners. All too often an agency is given carte blanche because "they know the advertising world". You have to manage the agency, push them to do better, challenge them! You only have yourself to blame when you leave a lower level manager or intern to hand off reports each month. You must learn the agency business while simultaneously teaching them yours. Then you develop synergy and your engagements, conversions and market share rise because you're working as a team. Agencies have a much wider view of the online landscape, what works, what doesn't in multiple industries.  Traditionally corporations or retailers have a narrow focus on their business (not that this is bad). Agencies bring new light and ideas that a savvy digital manager or exec can transfer into their marketing structure. But you must manage and learn from them. You both need to be part of the company or retailers fabric.

View Answer on Quora

Posted in Business, Marketing, Uncategorized | Tagged , , | Leave a comment

Do you think we will ever get “In-store” metrics even close to online?

Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors…

Attention, Shoppers: Store Is Tracking Your Cell

http://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html?smid=go-share

Posted in Business, Marketing | Tagged , | Leave a comment